MailerLite
Create advanced email marketing campaigns with features like automation, landing pages and surveys.
About MailerLite
MailerLite is an email marketing platform designed for small businesses, creators, and entrepreneurs who want advanced email marketing features at an affordable price point with an emphasis on simplicity and ease of use. Its standout features include powerful automation workflows, drag-and-drop email design, landing page creation, and survey tools all integrated into one platform. The platform excels at providing enterprise-level email marketing capabilities while remaining accessible and affordable for smaller businesses and solo creators.
Best For
Affordable advanced email campaigns
Latest Updates
MailerLite Named Momentum Leader And Front Runner
MailerLite closed 2025 having received multiple industry recognitions, including Momentum Leader and Front Runner designations, plus badges for Users Love Us, Top Rated, Buyer's Choice, and Excellent Value. These awards reflect strong user feedback and the MailerLite team's work building the product and community.
View sourceHigh Deliverability Required For 2026 Email Success
MailerLite previews 2026 email marketing trends and warns that high deliverability standards are now the baseline for success. The post emphasizes essential 'must-do' practices to avoid spam folders and improve inbox placement. Full predictions are available in their 2026 Trends blog.
View sourceMailerLite Launches Getting Started Sessions 2026
MailerLite is running "Getting Started with MailerLite" live sessions for early 2026 aimed at new users or those needing a refresher. Topics include importing and segmenting subscribers; creating and sending campaigns; designing high-converting pop-up forms; and setting up first automations. Sessions will be recorded and shared with registrants.
View sourceCustomers Become Primary Content Creators In Email
MailerLite predicts that in 2026 user-generated content (UGC) will be central to email marketing. Brands should leverage customers as content creators to build more authentic, human, and trustworthy campaigns. MailerLite outlines eight major email marketing trends for 2026.
View sourceMailerLite Free 6-Week Email Marketing Cohort
MailerLite is opening applications for a free 6-week cohort for small business owners and solopreneurs. Through live sessions, clear action steps, and hands-on guidance, participants will build an email system from lead generation to key automations. Application deadline: January 31. Cohort starts February 25. Limited spots available.
View sourceFood For Fitness Converts 500K Followers To Customers
Scott Baptie, founder of Food For Fitness, converts a 500K+ social following into paying customers by prioritizing an owned email list as the core sales foundation. He moves followers off social into a streamlined email conversion funnel. The post summarizes actionable email tips and a case study.
View source2026 Trend: 'Friend Newsletter' Email Shift
MailerLite identifies a 2026 trend they call the “Friend Newsletter”: audiences are favoring direct, personal updates over noisy social feeds. Recommendation for brands: adopt a more human, authentic email tone to cut through noise and build deeper trust by sounding like a message from a friend.
View sourceQuick Info
- Category
- Marketing
- Difficulty
- Beginner
- Updates
- 7
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