MailerLite Launches Custom Reports to Help Marketers Track Campaign Performance.

MailerLite has released a custom reporting feature designed to help agencies and solo marketers build visual reports that connect email campaigns to business outcomes. The update, announced on LinkedIn, introduces tools for aggregating data, identifying top-performing content, and tracking revenue generated from email.

The platform's new Advanced Reporting tools address a common challenge for email marketers: translating raw metrics into actionable insights. Rather than manually exporting data or building reports in external tools, users can now create custom reports directly within MailerLite.

The update centers on four core capabilities. Custom aggregation lets users group campaign data by segments, timeframes, or specific campaigns, making it easier to compare performance across different audience cohorts or time periods. Performance badges surface top-performing emails automatically, eliminating the need to manually scan through campaign lists.

MailerLite has also added qualitative insights into unsubscribe behavior. The feature captures subscriber-provided reasons for opting out, giving marketers context beyond the standard unsubscribe rate metric. For e-commerce users, the new reporting includes revenue tracking that shows which emails drive sales.

The timing follows MailerLite's recent rollout of AI-powered campaign optimization tools, which help users determine the best send times and subject lines. Together, these features position MailerLite as a platform focused on turning email data into strategic decisions rather than just providing raw analytics.

The LinkedIn post specifically called out two use cases: agencies reporting ROI to clients and solopreneurs connecting email sends to revenue. Both groups typically need to justify email marketing spend with concrete metrics, whether for external stakeholders or their own business planning.

For agencies managing multiple client accounts, the ability to quickly generate visual reports could reduce time spent on manual reporting. Solopreneurs running e-commerce businesses can now see a direct line from specific campaigns to checkout conversions, similar to analytics available in dedicated e-commerce platforms like Shopify.

MailerLite's approach differs from platforms like Mailchimp or ConvertKit, which have offered robust analytics for years but with varying degrees of customization. The emphasis on visual report building and qualitative unsubscribe data suggests MailerLite is targeting users who need stakeholder-ready reports without exporting to tools like Google Sheets or Airtable.

The company has been steadily expanding its feature set beyond basic email sending. Recent updates have included automation testing capabilities and enhanced preference centers, both aimed at helping users move faster without sacrificing data integrity.

Advanced Reporting is available now to MailerLite users. The company has published a detailed walkthrough on their blog covering how to build custom reports and interpret the new performance metrics.