MailerLite Adds Digital Product Sales to Email Platform.

MailerLite has added the ability to sell digital products directly within its email marketing platform, eliminating the need for external integrations or third-party payment processors. The feature, highlighted in the company's 2025 Year in Review, lets creators and businesses monetize e-books, templates, paid subscriptions, and other digital goods without leaving the platform.

The update positions MailerLite as a more complete solution for solopreneurs and small businesses looking to combine content distribution with commerce. Users can now create landing pages, process payments, and deliver digital files using the same tool they use for email campaigns.

The digital products feature integrates with MailerLite's existing landing page builder and automation tools. Creators set up a product page, configure pricing, and connect payment processing through Stripe. When a customer purchases, MailerLite automatically delivers the digital file via email and adds the buyer to relevant subscriber segments.

The platform handles:

• Payment processing and receipts
• Automated file delivery
• Customer list management
• Basic analytics on sales and conversions

MailerLite charges no additional transaction fees beyond standard payment processor rates, a contrast to platforms like Gumroad or Kajabi that typically take a percentage of each sale.

MailerLite recently added a free toggle to the digital products feature, allowing creators to offer lead magnets without requiring payment information. This makes it simpler to grow email lists by offering free resources like checklists, guides, or sample chapters in exchange for an email address.

The free option uses the same infrastructure as paid products but skips the payment step, delivering the file immediately after someone subscribes. For creators testing content offers or building an audience before monetizing, this removes friction from the signup process.

The move puts MailerLite in more direct competition with ConvertKit, which has offered digital product sales and membership features for several years, and Beehiv, which recently added monetization tools for newsletter publishers.

MailerLite's pricing may appeal to cost-conscious creators. The platform starts at $9 per month for up to 500 subscribers and includes digital product sales at all paid tiers. ConvertKit's Creator tier, which includes commerce features, starts at $25 per month.

The platform has been expanding beyond basic email marketing throughout 2024 and 2025. Recent additions include custom reports for campaign analytics and instant testing for automation sequences, both aimed at helping users make better use of their subscriber data.

For creators already using MailerLite for newsletters and landing pages, the digital products feature consolidates their tech stack. Whether that simplification is worth giving up specialized tools like Gumroad depends on how much customization and sales features a business needs. For straightforward digital downloads, MailerLite now offers a one-stop option.