Mailchimp has announced a live walkthrough for its new Analytics suite, designed to provide marketing teams with greater clarity in their data. Scheduled for February 26 at 11 AM ET, this session will illustrate how users can streamline their data analysis by consolidating information from various channels.
Key Features of the New Analytics Suite:
- Cross-Channel Performance Dashboard: Monitor email, SMS, and automation metrics in one view.
- Direct Connection to Sales: Visualize how marketing activities drive revenue effectively.
- Predictive Insights: Identify high-intent and at-risk customers using data analytics.
- Actionable Insights: Transform data into practical strategies for immediate impact.
This new suite is significant for builders and developers as it allows for more informed decision-making and clearer strategies, enhancing the overall effectiveness of marketing initiatives.