Mailchimp
All-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties.
About Mailchimp
Mailchimp is an all-in-one marketing platform designed for small to medium-sized businesses that want to manage email marketing, audience development, and customer relationships from a single, user-friendly interface. Its standout features include advanced email automation, detailed analytics and reporting, and additional marketing tools like landing pages, social media ads, and postcards. The platform is perfect for businesses that want to grow their customer base and increase sales through strategic, data-driven marketing campaigns.
Best For
All-in-one email marketing
Latest Updates
New Report Reveals 'Betwixtmas' Self-Gifting Trend
Mailchimp's new report identifies "Betwixtmas": the post-Christmas window where "Self-Gifters" prioritize personal purchases. In Australia, Canada, and the UK, 68% of shoppers buy for themselves on Boxing Day versus 56% for others. Marketers should shift messaging from giving to gratifying to capture post-holiday sales.
View sourceMarketing Equalizer Report Shows AI Drives Mid‑Market Growth
The Marketing Equalizer report, based on a survey of 1,205 mid‑market marketers across the US, UK, Canada, Australia and New Zealand, finds AI is a key lever for mid‑market growth. It provides a snapshot of teams and challenges and a practical playbook for integrating AI with martech to convert optimism into measurable impact. Report: https://lnkd.in/gkekitpe
View sourceMailchimp Report Identifies Seven Holiday Conversion Moments
Mailchimp's Holiday Report reveals seven distinct emotional conversion moments that drive seasonal purchases. Each moment includes a shopper archetype and specific messaging rules. The report recommends planning campaigns around emotional moments rather than calendar dates and provides a playbook of seven tailored messaging strategies.
View sourceJanuary Renewers Create Reset Marketing Opportunity
Mailchimp identifies a January consumer segment called “Renewers” focused on self-improvement, organization, and practical resets. Marketers should shift from holiday 'reward' messaging to 'reset' positioning—promoting subscriptions, planners, or learning tools as solutions for New Year's resolutions. Mailchimp's report "Holiday Shopping Unwrapped" outlines strategies to convert resolutions into revenue.
View sourceNew Report Shows AI Advantage For Mid-Market Marketers
Mailchimp's new report, The Marketing Equalizer, finds AI gives mid-market marketers a clear competitive edge. Marketers who develop AI skills can close internal capability gaps and effectively use AI as on-demand subject-matter expertise. The report includes insights from Oliver Feldwick, Jose Miguel B., and Nicole Leffer.
View sourceMailchimp Observes Staff Holiday Break Dec 24–31
Mailchimp will give employees time off Dec 24–31. Support remains available during this period, but response times may be slower. Employees who work over the holidays will receive additional compensatory time off. Normal operations resume in the new year.
View sourceJan 22 Webinar: AI For Mid-Market Marketers
Intuit Mailchimp and WARC host a Jan 22 webinar presenting analysis from 1,205 marketers. Topics include building AI literacy, framing AI as a core business solution, and closing capability gaps without increasing headcount. Speakers: Lexi Wolf, MaryAnn Pfeiffer, Jillian Ryan.
View sourceMailchimp and WARC Share Mid-Market AI Insights
Intuit Mailchimp and WARC host a webinar on January 22 sharing findings from a survey of 1,200+ mid-market marketers across the US, UK, Canada and ANZ. Speakers Lexi Wolf, MaryAnn Pfeiffer, and Jillian Ryan will cover structuring teams for scale, where marketing budgets drive ROI, and practical steps to close AI capability gaps.
View sourceQuick Info
- Category
- Marketing
- Difficulty
- Beginner
- Updates
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