Mailchimp

Mailchimp is hosting a live walkthrough to showcase its new Analytics suite on February 26 at 11 AM ET. This event will provide insights into how small business owners can effectively connect marketing performance to real revenue.

Key Features of the New Analytics Suite:

• Unified Dashboard: Track email, SMS, and automations all in one place.
• Predictive Insights: Identify high-intent and at-risk customers to tailor engagement strategies.
• Sales Driving Insights: Pinpoint specific actions that contribute to driving sales.

Why It Matters for Small Business Owners:

This live session will give small business owners the tools to better understand their customer interactions and optimize marketing efforts effectively. By leveraging data-driven insights, they can make more informed decisions that directly impact revenue growth.

Event Details:
📅 Date: February 26, 2023
🕚 Time: 11 AM ET
🔗 Register here

If you're unable to attend the live session, Mailchimp also offers a personalized 1:1 demo for those interested: Book a demo.

Mailchimp has announced a live walkthrough for its new Analytics suite, designed to provide marketing teams with greater clarity in their data. Scheduled for February 26 at 11 AM ET, this session will illustrate how users can streamline their data analysis by consolidating information from various channels.

Key Features of the New Analytics Suite:

• Cross-Channel Performance Dashboard: Monitor email, SMS, and automation metrics in one view.
• Direct Connection to Sales: Visualize how marketing activities drive revenue effectively.
• Predictive Insights: Identify high-intent and at-risk customers using data analytics.
• Actionable Insights: Transform data into practical strategies for immediate impact.

This new suite is significant for builders and developers as it allows for more informed decision-making and clearer strategies, enhancing the overall effectiveness of marketing initiatives.

Mailchimp has showcased a remarkable success story with Willful, a company that has transformed its marketing strategy by leveraging automated personalization. By replacing traditional bulk email sends with segmented, stage-based marketing automations, Willful experienced an extraordinary 18x increase in conversion rates.

Key Results Achieved by Willful:

• 18x increase in conversion rates compared to bulk sends.
• 40% of Mailchimp-driven revenue now generated from automated flows.
• 1.7x increase in open rates.

The switch allowed Willful to address a pressing issue: while 97% of Canadian parents recognize the importance of having a will, over half do not have one. Through intelligent data-driven segmentation, they were able to reach individuals at the exact point of their estate planning journey, encouraging completion effectively.

This case highlights the importance of personalized marketing in today's digital landscape, particularly for builders and developers aiming to optimize customer engagement and conversion through targeted strategies. By adopting similar automated techniques, organizations can enhance their communications and drive significant improvements in their marketing outcomes.

Mailchimp has partnered with Ascend2 to launch 'The Art of the Opt-In' report. It addresses the gap between marketers building lists and consumers protecting their inboxes. The report includes insights from top marketers, data on regional behaviors, industry learnings, and an analysis of consumer preferences across generations. Download the report for actionable insights.

Eggland's Best, LLC utilized Mailchimp’s Segmentation, Landing Pages, and Automations to enhance customer engagement. By implementing tailored, automated workflows and signup forms, they effectively delivered personalized messaging to their audience, ultimately increasing their connection with customers globally. Discover how first-party data plays a key role in this strategy.

Mailchimp's new report, "The Art of the Opt-In," developed with Ascend 2, highlights strategies from top-performing marketers to enhance engagement. Key insights include effective messaging coordination across channels, innovative list-building techniques, and optimizing popups for better conversion. Discover how to bridge the gap between brand communication and consumer attention spans. Download the full report here: https://lnkd.in/gwy2PEfm

Mailchimp offers enhanced email and SMS automations driven by unified customer data, providing up to 30x ROI for ecommerce customers. The product simplifies campaign execution without additional costs or complexity, backed by award-winning customer support that eases the switching process. Get started today: https://lnkd.in/g9s-yqMq

Mailchimp's new report identifies "Betwixtmas": the post-Christmas window where "Self-Gifters" prioritize personal purchases. In Australia, Canada, and the UK, 68% of shoppers buy for themselves on Boxing Day versus 56% for others. Marketers should shift messaging from giving to gratifying to capture post-holiday sales.

The Marketing Equalizer report, based on a survey of 1,205 mid‑market marketers across the US, UK, Canada, Australia and New Zealand, finds AI is a key lever for mid‑market growth. It provides a snapshot of teams and challenges and a practical playbook for integrating AI with martech to convert optimism into measurable impact. Report: https://lnkd.in/gkekitpe

Mailchimp's Holiday Report reveals seven distinct emotional conversion moments that drive seasonal purchases. Each moment includes a shopper archetype and specific messaging rules. The report recommends planning campaigns around emotional moments rather than calendar dates and provides a playbook of seven tailored messaging strategies.

Mailchimp identifies a January consumer segment called “Renewers” focused on self-improvement, organization, and practical resets. Marketers should shift from holiday 'reward' messaging to 'reset' positioning—promoting subscriptions, planners, or learning tools as solutions for New Year's resolutions. Mailchimp's report "Holiday Shopping Unwrapped" outlines strategies to convert resolutions into revenue.

Mailchimp's new report, The Marketing Equalizer, finds AI gives mid-market marketers a clear competitive edge. Marketers who develop AI skills can close internal capability gaps and effectively use AI as on-demand subject-matter expertise. The report includes insights from Oliver Feldwick, Jose Miguel B., and Nicole Leffer.

Mailchimp will give employees time off Dec 24–31. Support remains available during this period, but response times may be slower. Employees who work over the holidays will receive additional compensatory time off. Normal operations resume in the new year.

Intuit Mailchimp and WARC host a Jan 22 webinar presenting analysis from 1,205 marketers. Topics include building AI literacy, framing AI as a core business solution, and closing capability gaps without increasing headcount. Speakers: Lexi Wolf, MaryAnn Pfeiffer, Jillian Ryan.

Intuit Mailchimp and WARC host a webinar on January 22 sharing findings from a survey of 1,200+ mid-market marketers across the US, UK, Canada and ANZ. Speakers Lexi Wolf, MaryAnn Pfeiffer, and Jillian Ryan will cover structuring teams for scale, where marketing budgets drive ROI, and practical steps to close AI capability gaps.