Mailchimp has recently rolled out an update to its ecommerce platform, emphasizing a significant shift in how marketing performance is assessed. Rather than focusing solely on the number of campaigns or channels, the latest enhancements promote a change from volume to visibility regarding revenue outcomes.
Key Updates:
- Focus on Unified Data: The update highlights the importance of having connected customer, commerce, email, and SMS data.
- ROI Insights: Ecommerce teams using unified data can potentially see a return on investment (ROI) of up to 30 times.
- Time Savings: Some users report saving around 16 hours per week by leveraging a single, cohesive platform for their marketing efforts.
Why It Matters:
For small business owners and builders, this shift means enhanced clarity in understanding which marketing activities drive revenue. By using Mailchimp's updated features, businesses can make informed decisions, simplify their operations, and better demonstrate the impact of their marketing strategies, leading to more effective growth in the ecommerce landscape.