Airtable

Airtable is hosting a Buildathon on March 19 in New York City, where AI builders can compete for a $100,000 prize. This event aims to bring together innovative minds to create new solutions using Airtable's platform.

Key Details:

• Event Date: March 19
• Location: New York City
• Prize Pool: $100,000
• Target Participants: AI builders and developers

Why It Matters:

This Buildathon provides a unique opportunity for small business owners and tech enthusiasts to showcase their skills and leverage Airtable's capabilities. Winning this prize can lead to significant recognition and potential business development opportunities in the AI domain.

Today, Airtable is excited to announce the rollout of Deep Match, a new type of field agent designed to link the most relevant records from your data seamlessly. This feature aims to improve the way users interact with their datasets by providing smarter connections.

Key Features of Deep Match:

• Match sponsors to podcasts: Effortlessly connect relevant sponsors with suitable podcasts for more effective marketing.
• Route customer feedback to product owners: Streamline the process of directing valuable customer insights to the right team members, ensuring swift improvements.
• Benchmark against historical data: Compare current metrics with past performance to make informed decisions based on trends.

This new capability is particularly beneficial for small business owners and builders who often juggle multiple data points and need efficient ways to draw insights from their information. By utilizing Deep Match, teams can save valuable time and reduce administrative overhead, allowing them to focus on strategic growth and customer satisfaction instead of manual record maintenance.

Airtable is excited to announce its inaugural Buildathon taking place in New York City on March 19. This event brings together 300 Airtable users for a lively, hands-on experience focused on unlocking the potential of Airtable combined with AI.

Key Details:

• Event Date: March 19, 2023
• Location: New York City
• Participants: Up to 300 Airtable users
• Prizes: $100,000 in prizes for participants

Participants will engage in real workflows and collaborative building within the community, making the most of Airtable’s capabilities. The event promises not only to foster creativity and innovation but also to cultivate a vibrant atmosphere full of shared ideas and solutions.

This Buildathon is a fantastic opportunity for builders and developers to network, learn, and create together while competing for lucrative prizes. The focus on AI integration is particularly relevant for those looking to advance their knowledge and skills in modern workflow automation.

For more information and to reserve your spot, visit the event page here.

Airtable is hosting a webinar featuring Ben Green that delves into Superagent, a tool designed to enhance efficient market analysis and competitive research. This event will showcase how Superagent transforms complex marketing questions into presentation-ready deliverables quickly, providing a compelling alternative to traditional AI chat tools.

Event Details:

• Event Title: Deep Dive into Superagent

• Host: Ben Green

• Topics Covered:

  • Competitive research
  • Market analysis
  • Strategic briefs

• Date: [Insert date here if available]

• Registration URL: Reserve your spot here

Why It Matters:

Understanding the functionalities of Superagent can significantly benefit marketers and developers by streamlining their research processes and enhancing productivity, allowing them to focus on strategy rather than data accumulation.

The Airtable Effect has just released its February 2026 edition, featuring significant updates for the Airtable community, including major product launches and upcoming events. This month's newsletter is particularly exciting, as it introduces the first-ever Airtable Buildathon and showcases a new AI-driven product.

Key Highlights:

• Airtable Buildathon: Scheduled for March 19 in NYC, this event will gather 300 builders competing for over $100K in prizes to develop AI-powered solutions live.
• Meet Superagent: Airtable’s first standalone multi-agent product, designed to plan, delegate, and synthesize work collaboratively.
• Change Makers Spotlight: The newsletter highlights Aaron Whipps, who is innovating fashion product research using Airtable AI.
• Airtable Academy Refresh: Enhanced learning paths and a streamlined catalog to help users easily acquire new skills.
• Recent Product Launches: New features like Automation subscribers, editable HyperDB schemas, and the Omni natural-language filtering have been added.

These updates not only signal Airtable's commitment to innovation but also provide its users with tools and opportunities to enhance their projects and workflows. The Buildathon, in particular, emphasizes a collaborative spirit, encouraging community-driven AI development.

Airtable is excited to announce the upcoming Airspace Paris event on March 31, 2026, at the Centre de Conférences Étoile Saint-Honoré. This event will showcase how teams are effectively embedding AI into their workflows, moving beyond pilot projects to implement solutions that scale across organizations.

What to Expect:

• Real customer stories of overcoming enterprise challenges with AI
• Product demos featuring the latest Airtable capabilities
• Hands-on sessions to engage with the tools directly
• A morning AI masterclass with limited availability for an in-depth learning experience
• Opportunities for networking with other builders and operations leaders

This event is significant as it allows attendees to gain insights into practical applications of AI in their workflows, interact with experts, and discover how Airtable's solutions can help them scale their operations effectively.

Limited spots are available; reserve yours here.

Airtable has significantly improved JetBlue's IT team efficiency by enabling versatile reporting across their 400+ initiatives. The IT department now utilizes Airtable to tailor data presentations according to the needs of different stakeholders, transforming their operational workflows.

Key Features and Details:

• Multiple View Options: Stakeholders can effortlessly switch between timeline views, tables, and custom dashboards without any rebuilding tasks.
• Time Efficiency: Centralizing initiatives within Airtable has reduced executive reporting time dramatically, from several weeks to just 30 minutes.

This enhancement is crucial for builders and developers looking for streamlined project management solutions, allowing teams to work smarter and focus on delivering results rather than getting bogged down in reporting logistics.

Airtable has successfully enabled West Elm to enhance its operational efficiency, allowing the company to save over 85 hours each week on product shoots. By implementing a unified system, West Elm connected 250 people across 7 departments, effectively streamlining workflow and communication.

Key Details:

• Consolidation of Efforts: West Elm was previously duplicating product shoots due to a lack of visibility into completed tasks.
• Enhanced Communication: The new approach integrates 250 team members, fostering collaboration across multiple departments.
• Time Savings: The switch to Airtable has directly resulted in saving over 85 hours weekly, allowing the Studio Manager to focus on critical tasks and improve overall efficiency.

This significant time-saving measure highlights how Airtable can transform project management for retail businesses, drastically improving productivity and allowing teams to work more effectively across departments.

Airtable has unveiled a powerful new feature that transforms how users can send event invites. Leveraging artificial intelligence, Airtable's agents can now research target lists and create over 100 personalized event invitation emails in mere seconds.

Key Details:

• AI Research Capability: The agents search the web to gather relevant information about the invitees.
• Customized Invitations: Using the data collected along with your event brief, the agents generate tailored email invitations.

This innovation streamlines the event planning process significantly and allows organizers to focus on creating memorable experiences rather than spending hours on crafting individual emails. With this tool, builders and developers can maximize their outreach efforts and ensure their events resonate with their targeted audience more effectively.

Last week, builders joined us for the Airtable AI Accelerator in Seattle. Real users across marketing, product, and ops collaborated alongside our experts to build custom, real-time AI workflows in just one day. Where should we head next?

Airtable has launched AI agents that facilitate the creation of product copy, images, videos, and landing pages at scale. This innovation aims to streamline content production, enhancing efficiency and creativity for users in various industries.

Airtable's AI Accelerator in NYC saw teams collaborate with experts to create real AI workflows for marketing, product, and operations—all in just one day. This hands-on event showcased the practical application of AI in various business functions.

Pooja Paresh, VP of Finance at Summit Executive Search Group, centralized critical financial and compliance data through a custom Airtable dashboard. This transformation enabled automated KPI tracking and proactive risk flags, replacing manual reporting with high-speed, data-driven decisions. Discover how to build your own tools at the Airtable Academy.

Airtable has created a Fantasy Olympics app in just two days, allowing users to predict events, track live results, and receive AI-generated recaps. Users can make predictions, compete on a live leaderboard, and explore historical Olympic data. The app is customizable, encouraging users to sync, copy, and remix the base. Try it out and see your own creations!

The second edition of the Airtable Community-Led Hackathon is set for early 2026, with signups now open. Participants can start building from March 1, 2026, to March 17, 2026, with a theme centered around game creation. Awards include Airtable swag and recognition in Airtable’s Change Makers spotlight. Join in for a chance to showcase creativity and innovation using Airtable!

Join Max Bernstein on February 5 to explore small, strategic tweaks that can significantly improve your workflows in Airtable. The session will cover reducing base complexity, the pros and cons of Linked Records vs. Single Selects, effective team permissions, and faster launches with Interfaces. Don't miss this opportunity to enhance your Airtable skills!

DEPT® manages 120+ global video productions and 4,000+ specialists by using Airtable as their operational backbone. By replacing "spreadsheet overwhelm" with AI-powered workflows, they’ve transformed multi-day tasks into minutes of work, leading to less logistics and more creativity.

Trent Berg at Fanatics Betting & Gaming utilized AI web scrapers throughout the NFL season to ensure their app provided real-time injury updates just in time for Super Bowl Sunday. This combination of trusted data and their Fair Play policy offers a competitive edge.

Last month, Airtable unveiled the new standard for building and scaling AI workflows for 2026. They shared practical AI demos across retail, marketing, and product ops, along with insights from CTO David A. Watch the on-demand session to explore the latest Airtable capabilities at the link.

Join us for 'Set the Table: Builder Basics' this February to master the core of Airtable. The goal is to transform your manual tasks into a streamlined engine. Don't miss this opportunity to enhance your skills!

Airtable’s Superagent is a standalone AI product that orchestrates multiple specialized agents to run end-to-end research pipelines. In a user test, it decomposed a ski-resort profitability question into subtasks, spun up nine agents, and produced a fully cited, interactive report with charts and visualizations. It can also produce slides, decks, and websites.

Airtable launched Superagent, a product that deploys specialized AI agents to research topics such as company financials, AI strategy, and competitive positioning. It generates interactive reports with earnings citations and identified risk factors.

Airtable released its first standalone AI product, Superagent. It runs multiple specialised agents in parallel to perform market research and delivers an interactive, cited “Super Report” in about 20 minutes. Designed to help founders rapidly identify underserved, high-growth micro-markets.

Airtable has introduced Superagent, a new product designed to transform business inquiries into well-researched and visually appealing reports, slides, documents, or websites. This tool aims to enhance research capabilities by moving beyond basic predictive text. Discover more and try it out at the link provided.

Airtable has introduced Superagent, a new standalone product that allows users to run multiple specialized agents in parallel. This innovative tool aims to tackle significant business questions with exhaustive research and expressive outputs, streamlining the way companies gather and utilize information for decision-making.

Airtable has introduced Superagent, a new product designed to turn your business questions into thoroughly researched, fact-checked reports. Superagent allows you to create professional presentations, documents, or websites effortlessly, moving beyond basic predictive text. Discover its capabilities and try it out at bit.ly/4qKxfrt.

Airtable’s webinar shows how AI Agents can enforce brand guardrails by performing automated brand reviews and streamlining localization. It explains building systems where agents review content against brand policies, adapt messaging for different markets, and reduce manual review bottlenecks. Recording available on-demand: https://lnkd.in/egQJPuHh

Airtable and Ben Green (Optimize IS) present an exclusive webinar on Marketing Campaign Operations. The session focuses on operational excellence to help marketing teams scale impact across channels and deliver more with existing headcount. Details: https://lnkd.in/efYk_JsX

Airtable’s AI-ready platform enabled Roblox to replace 95% of unstructured planning in six weeks, connecting strategy to execution across 2,500+ employees. Teams continued using Jira and Asana, executives gained unified visibility, and strategy became linked to daily execution in real time.

Airtable is hosting a webinar, Operationalizing AI, with Jen Rudd on January 28. It will cover integrating AI into existing workflows, empowering non-technical teams to build AI-powered apps, and scaling output while preserving data integrity and security.

Airtable hosted an AI Accelerator in NYC where builders designed, built, and shipped AI-powered workflows in a single day. The event included a keynote, real-world demos, and hands-on sessions across marketing, product, and operations. Teams left with workflows ready for action.

Airtable will host a webinar, “The Playbook for Scaling Your AI Workflows,” on January 22. The session will include real-world demos and a talk from CTO David A. on what’s next for Airtable.

Airtable is hosting a virtual event, "The New AI Playbook," showcasing three customer demos of real-world AI workflows that illustrate AI-first business operations. The session is presented as a free virtual event and includes a recording.

eBay moved from fragmented tools to Airtable's AI-native workflows to manage more than 1,000,000 pieces of customer feedback. A months-long manual triage process became a real-time insights engine: feedback is auto-translated, categorized, and synced with Jira to accelerate product innovation.

Stream Realty Partners' AI builder Ben Goldenberg created an Airtable AI onboarding workflow that automates post-kickoff work. The system transcribes meetings, extracts actionable tasks, and auto-generates dated tasks and descriptions. Result: minutes instead of hours, consistent roadmaps, and more time for creative work.

Airtable’s marketing and sales teams explain how they bridge the gap between campaign execution and sales follow-up. The webinar replay outlines their internal workflows, handoffs, and tracking approaches to improve alignment and drive better conversion. Replay link: https://lnkd.in/gYHa-b6z

Roblox replaced 95% of unstructured planning using Airtable in six weeks. The implementation centralized real-time visibility for executives, preserved teams’ preferred tools, and connected strategy to daily execution. The custom platform was built by Codingscape.