Kajabi Announces Evolved Platform Update with Visual Automations and API Access.

Kajabi announced on LinkedIn that its creators have collectively earned over $10 billion in sales, coinciding with the launch of "Kajabi Evolved," a comprehensive platform update aimed at accelerating the next phase of growth for creator businesses.

The update arrives as Kajabi positions itself against competitors like Teachable and Skool in the creator economy platform market. The company frames the release as a shift away from "duct-taping 10 tools together," targeting creators who want consolidated infrastructure for course sales, memberships, and community management.

The headline addition is a visual automation builder designed to reduce technical friction for non-developers. Following their recent launch of evolved automations, the platform now offers drag-and-drop workflow creation without requiring integration tools like Zapier or Make.

Checkout pages received a redesign focused on conversion optimization. The company claims the new pages perform better than previous versions, though specific metrics were not disclosed in the announcement.

Coaching features now include simplified upsell mechanics, allowing creators to offer higher-tier services during the purchase flow. Built-in affiliate tools enable creators to recruit and manage affiliates without third-party platforms, a feature competing directly with standalone affiliate networks.

A new comment-to-DM automation workflow lets creators convert social media engagement into direct conversations and sales opportunities. The feature connects public comments on platforms to private messaging sequences, addressing a common friction point in social selling.

Kajabi removed limits on community groups, previously a constraint for creators running multiple sub-communities or cohorts within a single business. This change comes after the platform launched a unified mobile app to improve member engagement.

The mobile app itself received upgrades in this release, though specific improvements were not detailed beyond the promise of higher user engagement rates.

Automatic translation and transcript generation aim to help creators expand into non-English markets without manual localization work. The feature supports both video content and text-based materials.

The page builder interface was redesigned with a focus on speed. Kajabi reports the new builder feels "10x faster," though the company did not provide benchmark data.

A "Link in Bio" tool now includes direct sales capability, letting creators monetize Instagram and TikTok traffic without sending users to external landing pages. The feature competes with dedicated link-in-bio tools by embedding commerce directly into the experience.

Perhaps most significant for larger creator businesses, Kajabi introduced an open API for custom integrations and workflow extensions. This represents a shift from the platform's historically closed ecosystem and addresses requests from creators running complex operations that require custom tooling.

The update bundle reflects Kajabi's all-in-one positioning as the company competes with both specialized tools and emerging platforms. While Circle focuses on community and Gumroad emphasizes simple digital product sales, Kajabi continues to add features across the full creator business stack.

The $10 billion sales milestone provides validation for the platform's approach, though the company did not disclose how many creators contributed to that figure or over what time period.

Creators can access the new features immediately. Kajabi operates on a subscription model with pricing tiers based on business size and feature access. The company has been releasing updates through named development cycles, with recent work focused on automation and checkout improvements.