Kajabi Payments Surpasses $1 Billion in Creator Revenue, Now Powers Half of Platform Transactions.

Kajabi Payments has processed over $1 billion in creator revenue since launch, the company announced on LinkedIn. The payment processing product now handles approximately one in every two dollars transacted on the platform, marking a significant shift in how Kajabi creators manage their revenue.

The milestone reflects growing adoption among creators who previously relied on third-party payment processors. Kajabi, a platform for building and selling online courses and memberships, introduced its native payment solution to give creators more control over their checkout experience and reduce reliance on external tools.

According to the announcement, thousands of creators across Australia, Canada, the UAE, the US, the UK, and 20 European countries now use Kajabi Payments to process hundreds of thousands of transactions weekly. The company highlighted conversion rate improvements as a key driver of adoption, noting that creators who enable Apple Pay and Google Pay see up to 30% higher conversion at checkout.

One creator, One Peak Creative, reported a 13.12% lift in conversion and over $1 million in added revenue after switching to Kajabi Payments. These results suggest that native payment integration, combined with optimized checkout options, can materially impact creator earnings.

The 30% conversion boost associated with digital wallet support aligns with broader e-commerce trends. Apple Pay and Google Pay reduce friction at checkout by eliminating manual form entry, which typically lowers cart abandonment rates. For creators selling courses, memberships, or coaching packages, small conversion gains can translate to significant revenue increases over time.

Kajabi has been steadily expanding Kajabi Payments functionality. Recent launches include Cart, Invoicing, and Gift Offers, all aimed at giving creators more flexibility in how they structure and sell their products. The company also expanded regional support, adding 20 European countries to its payment processing footprint.

Kajabi's payment product competes indirectly with standalone solutions like Stripe and Gumroad, which many creators use to handle transactions. By offering native payment processing, Kajabi reduces the need for third-party integrations and gives creators a unified view of sales, customer data, and product performance.

The company teased additional features coming to Kajabi Payments but did not provide specifics. The announcement hinted at tools designed to help creators grow revenue faster, likely focused on checkout optimization, subscription management, or analytics.

Kajabi has been investing heavily in platform improvements across its product suite. As previously covered, the company recently introduced visual automations and API access to give creators more control over their workflows. The platform also launched a unified mobile app and cohort-based courses to support different learning formats.

The $1 billion milestone comes as the creator economy continues to mature. Platforms like Kajabi, Substack, and Circle are competing to offer creators end-to-end solutions that reduce dependency on fragmented toolsets. Payment processing, in particular, has become a strategic battleground, as it generates recurring revenue for platforms and locks creators into ecosystems.

For Kajabi, reaching 50% payment penetration suggests strong product-market fit among its user base. Creators who adopt native payments are less likely to churn, as migrating payment data and customer records to a new platform introduces friction. The company's focus on conversion optimization and regional expansion positions it to capture more transaction volume as its creator base grows.

Kajabi did not disclose total platform revenue or the number of active creators using Kajabi Payments. The company also did not specify when the payment product originally launched or how long it took to reach the $1 billion threshold.