Kajabi Unveils Five New AI Products to Transform Expert Business Operations.

Kajabi has launched five new products aimed at fundamentally changing how expert-led businesses operate and scale. The announcement, which positions the tools as an "operating system for human expertise," introduces Backstage, Amplify, MCP, Expert Agents, and Cofounder to address scattered workflows and manual processes that plague many knowledge-based businesses.

The launch represents a significant expansion beyond Kajabi's core platform for courses, coaching, and memberships. The five products collectively target personalization, distribution, AI integration, automation, and strategic planning—areas where many creators and experts still rely on disconnected tools or manual workarounds.

Backstage allows creators to build personalized programs for each client using existing content. Rather than forcing every customer through the same linear course, the tool adapts lesson delivery based on individual needs and progress. The promise is simple: drop the right lesson at the right moment without manually managing each client relationship.

For experts running high-touch coaching programs or cohort-based courses, Backstage could eliminate the need to manually customize learning paths or maintain separate versions of curriculum for different client segments.

Amplify positions Kajabi as a marketplace by allowing creators to market to the existing customer base across the platform. According to the company, users can now reach 551 million contacts already inside the Kajabi network. The tool appears designed for creators seeking broader distribution without relying on traditional ads or cold outreach.

Details on how Amplify handles audience targeting, privacy controls, or revenue sharing remain limited. The move suggests Kajabi is betting on network effects, enabling successful creators on the platform to cross-promote or collaborate without leaving the ecosystem.

MCP (likely referencing Model Context Protocol) enables users to run Kajabi operations through any AI tool they already use. The product promises to take users "from a sentence to launch," suggesting natural language control over business functions like product creation, email campaigns, or landing page setup.

This positions Kajabi as infrastructure that can be controlled via tools like ChatGPT, Claude, or other AI assistants. For creators already building workflows in Cursor or Replit, MCP could eliminate context switching by bringing Kajabi directly into their development environment.

Expert Agents are AI teammates trained on a creator's content library. The product handles support inquiries, content drafting, and business tasks outside normal working hours. Kajabi describes them as "working at 11pm on a Sunday night, while you're not."

The tool appears to build on concepts explored by products like Intercom's AI agents or Crisp's chatbot features, but tailored specifically to knowledge businesses. Expert Agents likely draw from course materials, coaching frameworks, and community discussions to provide contextually relevant responses.

Cofounder, previously launched as a standalone product, is now integrated into the broader suite. The tool functions as an AI business partner that understands your business model, builds strategic plans, and drafts entire product launches.

Rather than replacing human decision-making, Cofounder appears designed to eliminate the blank page problem. It generates launch timelines, marketing copy, and operational checklists based on a creator's existing assets and goals.

The five new products sit atop Kajabi's existing infrastructure for online courses, coaching, communities, memberships, and podcasts. The company emphasizes that creators maintain access to all legacy features while gaining new AI-powered automation and intelligence layers.

Kajabi's bet is clear: expert businesses need an operating system, not just a toolkit. By bundling personalization, distribution, AI integration, automation, and strategic planning into a single platform, the company is positioning itself as the all-in-one solution for knowledge entrepreneurs who want to scale without hiring large teams or stitching together dozens of third-party tools.

The launch comes as competing platforms like Circle, Skool, and Mighty Networks also expand their AI capabilities. Whether Kajabi's integrated approach proves more compelling than best-of-breed tools connected via Zapier or Make will depend on execution quality and how deeply these products integrate with creator workflows.

Kajabi is currently offering 50% off all plans for six months as part of the launch promotion. Existing users will need to evaluate whether the new products justify their current subscription or if they require plan upgrades to access the full suite.