Framer Ships 3.0 with Canvas-Native AI Agents and Git-Style Branching.

Framer released version 3.0 on June 16, introducing AI agents that operate directly on the design canvas, a branching system for safe experimentation, and a rebuilt community platform. The update represents the most significant architectural change to the website builder since its shift from a prototyping tool to a full production platform.

The flagship feature, Agents, allows users to generate layouts, write CMS content, build custom components, and fix issues without leaving the canvas. According to Framer's engineering blog, the team built the system to keep designers in control while AI handles repetitive tasks. Unlike standalone AI tools that generate complete sites, Framer's agents work incrementally on specific sections or elements.

Users can also connect external agents through Slack, GitHub, or terminal interfaces. A developer could trigger CMS updates from a pull request, or update site copy directly from Slack, with changes reflected in the Framer canvas. The company is positioning this as a way to integrate AI into existing workflows rather than replacing them.

Branching gives Framer users a git-style workflow for web design. Teams can spin up a branch, test layout changes or new sections, then merge approved work back into the main version without touching the live site. It's a feature common in code editors like Cursor and Replit, but rare in visual website builders.

The system is designed for experimentation. A designer can try bold homepage revisions, test different color schemes, or restructure navigation in a branch. If the changes work, they merge. If not, the branch gets discarded without affecting production.

Framer hasn't detailed merge conflict resolution for visual elements, which will be critical as teams scale usage. The announcement focused on the creative freedom branching enables rather than the technical implementation.

Framer consolidated its Marketplace into a new Community hub that includes a feed, creator profiles, and contests. The Marketplace, which sold templates and components, is now one section within Community. According to a blog post explaining the shift, Framer wants to emphasize creator culture and inspiration over pure commerce.

The feed shows recent sites, templates, and projects from Framer users. Designers can follow creators, browse resources, and participate in community contests. It's a model similar to Dribbble or Figma Community, but built directly into the product rather than a separate platform.

Framer also announced changes to ranking and reviews, though specifics weren't detailed in the announcement materials. The company emphasized quality and discoverability as priorities for the new structure.

Alongside the product updates, Framer introduced a new pricing model based on AI credits. The system accounts for agent usage, translations, and other AI-powered features. Framer says plans are simpler and prices are lower, though the announcement didn't include a full pricing breakdown.

The credit system acknowledges that AI features carry compute costs that don't fit traditional SaaS tiers. As more design tools add AI capabilities, usage-based pricing for those features is becoming standard. Webflow, Bubble, and v0 have all introduced similar models in recent months.

The full event recap and detailed feature breakdowns are available on Framer's announcement page. All features shipped the same day as the announcement, rather than as a phased rollout.