
Tally Forms announced on LinkedIn that users can now import forms directly from Typeform with a single click. The new feature connects to Typeform accounts via OAuth, allowing users to select which forms to migrate and automatically rebuild them in Tally's editor.
The importer is free for all Tally users, and imported forms remain free forever with unlimited responses, a significant departure from Typeform's usage-based pricing model.
How the Import Process Works
Users authenticate their Typeform account through OAuth, then select which forms to import from their existing workspace. Tally's system automatically reconstructs the form structure, including questions, logic, and design elements.
The feature appears on Tally's official changelog alongside the broader launch of Tally AI, which lets users build and edit forms using natural language prompts. Both updates reflect Tally's ongoing push to lower barriers for form creation and migration.
Pricing and Positioning Against Typeform
Tally's core differentiator has been its unlimited free tier. While Typeform limits free users to 10 responses per month and charges $25 per month for its basic paid plan, Tally offers unlimited forms and responses at no cost. The company monetizes through a Pro plan that adds features like custom domains, payment processing, and advanced integrations.
The Typeform importer extends this value proposition by eliminating migration friction. Users who have accumulated form templates and workflows in Typeform can now replicate them in Tally without manual reconstruction or response limits.
Tally confirmed that imported forms carry no hidden usage caps or expiration dates. Once migrated, they operate under the same free unlimited model as native Tally forms.
Context and Recent Updates
The importer arrives as Tally continues expanding its organizational and editing tools. The platform recently launched nested folders for Pro users and added formula support to conditional logic across all plan tiers.
The timing also coincides with broader trends in form builder competition. Jotform and Google Forms have maintained dominant market positions through enterprise integrations and brand recognition, while Tally has carved out a niche among bootstrapped businesses and indie makers who prioritize cost efficiency.
Tally remains a bootstrapped company. Founders Marie and Filip host monthly open office hours for users to provide direct feedback, a model that has shaped product decisions like the importer feature itself, which users had requested in community channels.
The Typeform importer is live now for all Tally users at tally.so.
Sources
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