Squarespace Launches AI Visibility Tool to Track Brand Presence in ChatGPT and Gemini.

Squarespace has launched AI Visibility, a tool designed to help businesses understand and optimize how their brand appears in AI-powered search results from platforms like ChatGPT and Gemini. The company announced the tool on LinkedIn, directing users to its newsroom for additional details.

The product addresses a growing concern for business owners: as users increasingly turn to AI assistants for recommendations and information, traditional SEO strategies may not translate to visibility in these new interfaces. AI Visibility aims to make this opaque landscape more transparent by showing exactly how brands surface in AI responses, comparing performance against competitors, and recommending specific actions to improve rankings.

This launch builds on Squarespace's broader push into AI-powered marketing tools. The company previously released an AI Visibility Report examining how businesses appear across AI platforms, signaling its commitment to helping merchants navigate this shift in search behavior.

AI Visibility provides three core capabilities. First, it shows users exactly how their business appears when queried through AI search engines and assistants. This includes the specific text, context, and positioning of their brand in AI-generated responses.

Second, the tool offers competitive benchmarking. Users can see how their visibility stacks up against similar businesses in their category, providing context for whether their current presence is strong or needs improvement.

Third, AI Visibility delivers actionable recommendations. Rather than simply presenting data, the tool suggests concrete steps businesses can take to improve their standing in AI search results, though specific details about these recommendations were not disclosed in the initial announcement.

The launch comes as AI-powered search continues to fragment the traditional search landscape. While Google still dominates web search, ChatGPT has reached hundreds of millions of users who increasingly use it to find businesses, products, and services. Perplexity and other AI search engines are also gaining traction, each with their own methods for sourcing and presenting business information.

For small business owners, this creates a new challenge: ensuring their business appears accurately and prominently across multiple AI platforms, each with different data sources and ranking logic. Traditional SEO focused on Google's algorithms, but AI search pulls from broader datasets including reviews, social media, news articles, and structured data.

Squarespace's tool attempts to simplify this complexity by aggregating visibility data across platforms and translating it into a single dashboard. This approach mirrors how the company has historically made technical website features accessible to non-technical users.

The timing also reflects broader industry movement. Webflow, Wix, and other website builders have been racing to add AI features, though most have focused on content generation and design assistance rather than search visibility. Squarespace's focus on AI discovery represents a different strategic bet: that merchants care more about being found than about AI-generated copy.

Squarespace has not disclosed whether AI Visibility will be available to all users or restricted to specific pricing tiers. The company offers several subscription levels, including its Premium tier for scaling businesses, which bundles advanced features and priority support. Given the tool's focus on competitive analysis and actionable insights, it may be positioned as a premium feature.

The company directed interested users to its newsroom for more information, though detailed documentation and pricing had not been published at the time of the announcement. Businesses currently using Squarespace for their website should check their account dashboard for access or updates about rollout timelines.