Noloco Launches Native Time Tracking for Agency Billing and Project Management.

Noloco has launched native time tracking functionality that embeds directly into its platform's task and project workflows. The feature automatically links logged hours to the corresponding client and project records, eliminating the need for agencies to export data, maintain separate time tracking tools, or reconcile spreadsheets with invoices.

The update addresses a persistent pain point for agencies and professional services teams who typically juggle multiple tools to track billable hours, manage project work, and generate accurate invoices. By consolidating time tracking within the same platform where work is already managed, Noloco aims to reduce administrative overhead and improve billing accuracy.

According to the announcement on LinkedIn, teams can now track time directly inside tasks and projects, with hours automatically connecting to client records and billable totals. This integration means agencies can see exactly where time is being spent across clients and projects without switching contexts or manually transferring data between systems.

The time tracking functionality operates at the task level, allowing team members to log hours as they work. These entries automatically roll up to project and client totals, creating a unified view of resource allocation and billable time. The system is designed to match invoices with actual work delivered, addressing the common disconnect between estimated hours, tracked time, and final billing.

Noloco positions itself as a business app builder that allows teams to create custom internal tools without code, connecting to data sources like Airtable, Google Sheets, and databases. The platform has recently expanded its capabilities for agencies, introducing Nola, an AI assistant designed to help with client delivery workflows, and adding n8n integration for more complex automation scenarios.

For agencies already using Noloco to manage client projects, the time tracking feature represents a natural extension of the platform's capabilities. Rather than requiring integration with third-party time tracking tools like Harvest or Toggl, teams can now handle the entire workflow from task assignment through time logging to invoice generation within a single system.

The release continues Noloco's focus on building what it calls an "Agency Operating System," a unified platform for managing client delivery. The company's recent blog content has emphasized agency-specific use cases, including CRM functionality, project management, and client communication tools.

By embedding time tracking directly into existing project workflows, Noloco aims to reduce the friction that comes from context switching between tools. The feature is available now to Noloco users, with the company demonstrating the functionality through a video walkthrough on its LinkedIn account.

For agencies evaluating Noloco or already using the platform, the time tracking update eliminates one more reason to maintain a separate tool in their tech stack. Whether this consolidation approach proves more effective than specialized time tracking software will depend on how well the feature scales with complex billing scenarios, multiple team members, and varied project structures.