Gather Town Adds 22 Color Options for Every Floor Pattern in Studio Editor.

Gather Town announced on LinkedIn that users can now customize every floor pattern in Gather Studio with 22 different color options. The update aims to help teams better match their virtual office spaces to brand colors or personal design preferences.

The platform, which enables multiple video conversations in a spatial environment where users navigate with avatar movement, has steadily added customization features since its launch. This floor color expansion represents one of the more granular aesthetic controls available in the editor.

Previously, floor patterns in Gather Studio came with limited color variations, forcing users to either accept default palettes or choose entirely different patterns to achieve desired aesthetics. The new system decouples pattern selection from color choice.

Every existing floor pattern, from wood planks to tile designs, now supports the full 22-color palette. Users access these options directly in Gather Studio, the platform's built-in space editor. The company did not specify whether the palette includes custom hex input or remains limited to preset colors.

Gather Town's focus on visual customization continues a thread of recent updates that emphasize user expression and space personalization. The platform previously added animated avatar reactions and reintroduced dancing in version 2.0, both targeting similar goals around making virtual presence feel more human.

For teams using Gather Town as a persistent workspace, floor design often serves functional purposes beyond aesthetics. Color coding can differentiate departments, mark quiet zones versus collaboration areas, or reinforce navigation cues in larger spaces. The expanded palette makes these strategies more viable without requiring workarounds like custom object placement.

The announcement came with a call for users to share their redesigned spaces, suggesting Gather Town may be building toward a community showcase or template library, though no formal program was mentioned in the post.

Virtual office platforms compete on two fronts: technical performance and psychological comfort. Spatial video tools like Gather Town lean heavily on the latter, betting that familiar office metaphors reduce friction compared to grid-based video layouts.

Floor design sits at the intersection of both concerns. Visually distinct floors help users orient themselves in larger maps, reducing cognitive load when navigating between meetings or focus areas. They also signal ownership and identity, particularly important for organizations where remote work permanence demands investment in digital space design.

The 22-color option count suggests Gather Town chose a curated palette rather than full RGB freedom. This approach balances creative control with design guardrails, likely preventing accessibility issues like low-contrast combinations that make navigation harder for users with visual impairments.

Teams interested in testing the new color options can open Gather Studio from within any Gather space they manage. The feature appears to be rolling out globally with no stated restrictions by plan tier.