Framer Agent Now Generates Complete Brand Guides in Seconds.

Framer has expanded its AI agent capabilities to generate complete brand guides automatically, matching the visual style of existing websites.

The new feature allows users to prompt the Framer Agent to create a brand guide page that includes color palettes, typography systems, and logo assets, all styled consistently with their current site. The company positions the tool for internal team documentation, client deliverables, and media kits.

The update builds on Framer's recent push into AI-assisted design workflows. Where previous agent features focused on generating new layouts and creating responsive breakpoints, this release tackles a more organizational need: documenting design systems.

Users can now ask the agent to compile their site's visual language into a structured guide. The system analyzes existing design tokens and assembles them into a ready-to-share page, eliminating the manual work of documenting brand assets across multiple tools or formats.

The feature appears designed to serve three core use cases:

• Internal teams can maintain consistent design standards without manually updating style guides
• Client handoffs become faster when agencies can generate branded deliverables directly from project sites
• Media kits can be produced on demand, pulling current brand assets into a shareable format

Framer has been steadily expanding what its agent can handle. Recent updates added analytics analysis and automatic theme generation. The brand guide feature continues this pattern of automating design tasks that typically require multiple tools or manual compilation.

The update arrives as no-code website builders increasingly compete on AI capabilities. Webflow and Wix have both introduced AI assistants, though their approaches differ in scope and execution. Framer's agent strategy emphasizes end-to-end workflows rather than isolated features.

The brand guide generator is available now to Framer users. The company has not disclosed whether the feature requires a paid plan or specific credit allocation under its recent pricing restructure. More details are available on the Framer website.