
Figma has rolled out its design agent beta to all Pro, Organization, and Enterprise customers, the company announced on LinkedIn ahead of its Config keynote. The expansion marks a significant milestone for the AI-powered feature, which previously had limited availability.
The design agent, first unveiled at Config, aims to accelerate design workflows by helping users generate layouts, components, and design variations through natural language prompts. The beta rollout gives paying customers broader access to test how the agent integrates into their existing design processes.
Wider Access for Team Plans
By expanding to 100% of Pro, Org, and Enterprise plans, Figma is moving the design agent from a selective beta to a more inclusive testing phase. This shift allows more design teams to evaluate whether AI assistance fits their workflow, particularly for tasks like creating initial mockups, exploring layout alternatives, or generating design system components.
The timing, just before the Config keynote, suggests Figma may have additional announcements related to the design agent or its AI capabilities. The company has been steadily building out its AI toolset, including generative plugins and web search with linked citations.
What the Design Agent Does
The design agent operates within Figma's interface, responding to text prompts to generate design elements. Users can ask it to create specific UI patterns, adjust layouts, or produce variations on existing designs. The feature is designed to handle repetitive tasks and speed up early-stage ideation, though designers retain full control over the final output.
Early feedback from beta testers has focused on how well the agent understands design context and maintains consistency with existing design systems. By opening the beta to all paying tiers, Figma will gather more real-world usage data to refine the feature before a potential general release.
Competitive Context
Figma's design agent arrives as multiple design tools integrate AI. Competitors like v0, Locofy, and Lovable have also introduced AI-driven design and code generation features. Figma's advantage lies in its embedded position within existing design workflows, allowing the agent to work directly with teams' established files and design systems.
The broader availability also positions Figma to compete more directly with tools that offer AI-assisted design out of the box. As we tested in our comparison of Claude Design, Figma Make, and other tools, the quality of AI-generated designs varies significantly based on how well the tool understands design principles and user intent.
With the design agent now accessible to all Pro, Org, and Enterprise users, Figma is betting that tighter integration with its core platform will differentiate it from standalone AI design tools. The Config keynote may reveal whether the company has additional AI features planned or improvements to the design agent based on early feedback.
Sources
1 checkedHow we cover tool news: Create With's tool desk drafts these reports with AI from the sources listed above and checks them against those sources before publishing.







