Figma Adds Copy-Paste and Drag-and-Drop for AI Image References.

Figma is rolling out new methods for adding reference images when working with its AI image generation and editing tools, making it easier for designers to provide visual context and iterate on AI-assisted workflows.

The update introduces three new ways to add references: copy-paste from other applications or browser tabs, adding references directly from a selection within Figma, and drag-and-drop file uploads. The features are rolling out over the next week to all users.

The new reference handling addresses a common friction point in AI-assisted design. Previously, designers working with AI image tools often needed to manually upload reference files or navigate file pickers. With copy-paste support, users can now pull inspiration directly from browser research, competitor analysis, or mood boards without saving intermediate files.

The drag-and-drop functionality works with standard image formats, allowing designers to pull files directly from their desktop or file manager into the Figma canvas. The selection-based reference option lets teams pull elements already present in their Figma files, useful when iterating on existing design systems or maintaining visual consistency across a project.

These additions build on Figma's broader push into AI-powered design tools, following their recent updates to Make workflows and ongoing development of features like vibe coding.

Figma's iterative improvements to its AI image tools come as competitors like Canva and newer entrants such as v0 expand their own AI capabilities. The focus on reference handling suggests Figma is prioritizing control and precision over pure generation speed, an approach that aligns with professional design workflows where maintaining brand consistency and visual direction matters more than rapid output.

The rollout also reflects a broader trend in AI design tools toward more intuitive input methods. Rather than relying solely on text prompts, tools across the industry are embracing multimodal inputs, visual references, and contextual selection to help AI models better understand designer intent.

For teams already using Figma's design systems features, the new reference options should integrate smoothly with existing component libraries and style guides. Designers can now pull reference images from their established design tokens or brand assets without leaving their primary workspace.

The update is currently rolling out to users over a week-long period, with Figma noting the gradual deployment on their LinkedIn announcement. No pricing changes or subscription tier requirements were mentioned, suggesting the features will be available across Figma's existing plans.