Discord Launches Arena Quests and Video Quests on Mobile for Advertisers.

Discord is expanding its advertising capabilities with two new Quests formats and enhanced measurement tools designed for gaming brands and advertisers.

The company announced on LinkedIn that it is rolling out Arena Quests, a new evolution of its reward-based advertising format that allows brands to engage players through Discord's unique social gaming environment. The platform is also fully launching Video Quests on mobile devices, marking the first time advertisers can run video campaigns across both desktop and mobile on Discord.

Alongside the new ad formats, Discord is integrating with AppsFlyer and Gamesight to provide advertisers with more robust campaign measurement and attribution. These partnerships aim to give brands deeper insights into how their Discord campaigns drive user actions and conversions.

The measurement integrations address a common challenge for advertisers on social platforms: connecting ad engagement to downstream behavior. AppsFlyer, a mobile attribution and marketing analytics platform, will help advertisers track how Discord campaigns influence app installs and in-app activity. Gamesight specializes in gaming attribution, making it a natural fit for Discord's gaming-focused audience.

Arena Quests builds on Discord's existing Quests product, which rewards users for completing brand-sponsored activities. The new format is positioned as a way for advertisers to create more immersive engagement experiences within Discord's community-driven ecosystem.

Video Quests on mobile extends Discord's video advertising capabilities beyond desktop. Until now, video campaigns were limited to desktop users, restricting reach for brands trying to connect with Discord's mobile audience. The mobile expansion opens cross-platform video opportunities for the first time, allowing advertisers to run unified campaigns across all Discord surfaces.

Discord has been gradually building out its advertising business as it seeks to diversify revenue beyond its Nitro subscription service. The Quests format represents a bet on reward-based advertising, where users opt into brand experiences in exchange for in-app rewards or perks, rather than passive display ads.

The company describes these updates as "the next chapter in reward-based advertising on Discord," signaling continued investment in advertiser tools. The measurement partnerships suggest Discord is working to meet advertiser expectations for performance tracking and ROI analysis, features that are table stakes for digital advertising platforms.

For brands targeting gaming communities, Discord's captive audience and high engagement rates make it an attractive channel. The challenge has been demonstrating measurable outcomes. With AppsFlyer and Gamesight integrations, Discord is positioning itself as a performance marketing platform, not just a community hub.