Framer Adds URL Path Translation for All Pages, Expands Multilingual SEO Capabilities.

Framer has quietly rolled out a significant localization upgrade: the ability to translate URL paths for any page on a site, not just pages built with its CMS. The update addresses a long-standing limitation for multilingual sites where navigation URLs remained in the default language regardless of the active locale.

According to the company's LinkedIn announcement, the change makes "the browsing experience feel more natural in each language" while helping search engines index translated pages more accurately. Previously, only CMS-generated pages supported localized URLs, forcing static pages to retain English slugs even when displayed in French, German, or other languages.

The move comes weeks after Framer introduced Auto Translate, a feature that automatically syncs content across locales using AI-powered translation models. Path translation extends that multilingual infrastructure to the URL layer, a critical component for international SEO and user trust.

Localized URLs do more than aesthetic work. Search engines like Google use URL structure as a ranking signal for regional queries, and users are more likely to click links that match their language. A French visitor searching "à propos" expects /a-propos in the URL, not /about.

Framer's update applies across the entire site architecture, including static pages, landing pages, and custom routes. This contrasts with its earlier approach, which limited path translation to dynamically generated CMS content like blog posts or product listings.

For teams managing multilingual sites on Framer, the feature removes a manual workaround: creating duplicate pages with localized slugs for each language. That process not only bloated site maps but also introduced maintenance overhead every time a page structure changed.

The update positions Framer more competitively against platforms like Webflow and Wix, both of which have offered localized URL paths for years. Webflow's localization system, for example, allows granular control over slugs, hreflang tags, and subdirectory structures per locale.

Framer's strength lies in its speed and visual design tools, but its localization stack has historically lagged behind enterprise-focused builders. Adding URL translation closes a gap for agencies and solo builders shipping sites for international clients, particularly in Europe and Latin America where multilingual requirements are table stakes.

The company has been steadily expanding its localization toolkit. In recent months, it introduced on-page editing improvements and teased a major product launch slated for Q2 2026, though details remain scarce.

Framer has not yet published technical documentation on how path translation integrates with its existing routing system. Questions remain about edge cases: whether paths are auto-generated from translated page titles, how conflicts between similar slugs are handled, and whether users can override machine-generated URLs.

The feature appears tied to the Auto Translate system introduced in Framer's March update, which uses AI models to sync content across locales. In a recent blog post, Framer detailed its benchmarking process for selecting translation engines, suggesting the company is taking accuracy seriously as it scales localization features.

For now, the update is live across all Framer sites with localization enabled. Users can access translation settings through the locale panel, where they can toggle auto-translation and manage individual page routes.