
Community Platform Drives Real Business Results
Over a decade after pounding the pavement in New York City to grow their marketing agency, Stephanie Cartin and Courtney Spritzer have built something bigger: a community of more than 11,000 women entrepreneurs inside the Entreprenista League. The platform powering those connections is Circle, which has become the infrastructure enabling members to build relationships and conduct business around the clock.
The Entreprenista League represents a significant use case for Circle's community platform, demonstrating how the tool supports not just discussion but actual commerce and collaboration among members. Cartin, co-founder of the League, emphasized that the platform allows members to "connect, build relationships and do business together 24/7."
Beyond Discussion Forums
Circle positions itself as more than a traditional forum or social network. The platform combines discussions, membership management, and content in a single interface designed for creators and entrepreneurs who want to monetize their audiences.
For the Entreprenista League, this means members can access resources, participate in conversations, and identify potential business partners or clients without leaving the platform. The 24/7 accessibility Cartin mentioned addresses a core challenge for founders: finding support and opportunities outside traditional business hours.
The platform's architecture supports various community models, from free networks to paid memberships. Skool and Mighty Networks offer similar functionality, but Circle has carved out a niche among professional communities and course creators who need robust membership features alongside community tools.
The Business Case for Structured Community
The Entreprenista League's growth illustrates a broader shift in how founders approach networking. Rather than relying solely on LinkedIn connections or sporadic networking events, structured online communities provide consistent access to peers, mentors, and potential collaborators.
Circle's role in this ecosystem is infrastructure. The platform handles member onboarding, content organization, and engagement tracking, allowing community operators like Cartin and Spritzer to focus on programming and member value rather than technical implementation.
Recent data from Circle suggests communities built on the platform see higher engagement rates than traditional social media groups, though the company has not released specific benchmarks. The platform's integration capabilities with tools like Stripe for payments and Zapier for workflow automation make it particularly attractive for monetized communities.
Platform Evolution
Circle has been expanding its feature set to support more sophisticated community operations. The company recently launched its Connect feature to facilitate one-on-one connections within larger communities, addressing the challenge of helping members find relevant contacts in growing networks.
For communities like Entreprenista League, these tools become critical as membership scales. Managing thousands of active members requires more than basic forum software; it demands sophisticated matching, search, and recommendation systems.
The platform also supports various content types beyond text discussions, including courses, events, and member directories. This versatility allows community operators to create comprehensive experiences without cobbling together multiple tools.
The Invitation Economy
Cartin's public invitation for founders to join the Entreprenista League highlights another aspect of Circle's value proposition: the platform makes it relatively simple to onboard new members into established communities. Unlike building on Discord or Slack, which can feel chaotic to newcomers, Circle's structured approach provides clear navigation and onboarding flows.
This matters for professional communities where first impressions and ease of use directly impact retention. When someone accepts an invitation to join a Circle community, they encounter a dedicated platform rather than another channel in an already crowded workspace.
The Entreprenista League's success on Circle demonstrates that the right infrastructure can amplify community building efforts. While the platform itself does not create community, it removes technical and organizational barriers that might otherwise limit growth and engagement.
Sources
1 checkedHow we cover tool news: Create With's tool desk drafts these reports with AI from the sources listed above and checks them against those sources before publishing.



