About this event
SAP Sapphire Madrid 2026 brings AI and data-driven transformation to the centre stage in Madrid, May 19–21, at IFEMA Madrid. This is a flagship SAP event designed for leaders and practitioners who want to see how SAP’s AI vision, including Joule and its AI agents, translates into real business impact across EMEA. Attendees will experience live demos, regional success stories, and peer insights, with a mix of sessions, solution demos, and hands-on experiences that showcase how AI and data are shaping enterprise transformation.
Key value proposition: learn SAP’s bold new AI strategy, explore practical AI deployments, and network with SAP experts, partners, and peers to accelerate your AI journey. The event features tracks that guide you to sessions and conversations tailored to your interests, from AI-driven automation to data-centric architectures.
What to expect:
- A 3-day agenda (May 19–21) packed with partner summits, show floor explorations, and multiple SAP solution demos, experience centers, breakout sessions, and sponsor booths. The schedule emphasizes hands-on demos of Joule and other AI-enabled capabilities, giving you tangible examples of AI in action.
- Evening networking and Celebration Night on May 20, offering cuisine, drinks, and music to unwind and connect with peers.
- A keynote and sessions around resilience, decision-making, and leadership in an AI-augmented enterprise, including Roger Federer’s insights on excellence under pressure as a lens for strategic thinking.
- Practical content for attendees looking to accelerate AI adoption, leverage data-driven strategies, and understand how SAP’s AI vision translates into real business outcomes.
Who should attend:
- CIOs, CTOs, and senior IT leaders evaluating enterprise AI and data strategies
- AI/ML engineers and data architects exploring practical deployments and ROI
- SAP customers, partners, and ecosystem players seeking collaborative opportunities and hands-on demos
- Enterprise builders curious about no-code/low-code adoption and AI-enabled workflows
Format and logistics:
- In-person conference at IFEMA Madrid
- Agenda includes partner summit, show floor, solution demos, experience center, and dedicated networking time
- Tracks to help you find sessions aligned with your interests and challenges
- Registration details, travel guidance, and venue information are provided by SAP on the event page
Registration:
- To secure your place, register on the official SAP Sapphire Madrid page:
