About this event
Unlock your website’s true potential with the power of AI. Join this workshop to explore how artificial intelligence can boost engagement, personalise user experiences, and significantly increase conversions. This session is designed for business owners and marketing professionals responsible for managing or improving a website. No technical background is required, just a working knowledge of website management and a basic awareness of AI concepts. The workshop will cover why AI matters for modern websites, chatbots and virtual assistants, personalised content & recommendations, AI-powered search & navigation, conversion optimisation, and content generation & automation. Attendees will understand the potential to integrate AI into their website, see real-world examples, and leave with clear actions to implement AI.