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GEO Conference 2026: Generative Engine Optimization Conference

Event artwork for GEO Conference 2026: Generative Engine Optimization Conference

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About this event

What to expect

If you're wondering how to make your brand visible in AI-powered search results from ChatGPT, Claude, and Gemini, this is where you need to be. GEO Conference 2026 is the official gathering dedicated to Generative Engine Optimization — the emerging discipline of "SEO for AI" that's reshaping how businesses approach digital visibility.

Taking place at The Ritz-Carlton in Washington, this full-day conference brings together 300+ companies and 20+ speakers from industry leaders including OpenAI, Google, Anthropic, Webflow, and Adobe. You'll hear directly from practitioners at organizations like Etsy, L'Oreal, Comcast, and Accenture who are already navigating the shift from traditional search to AI-generated answers.

Dual-Track Format for Maximum Value

The conference features two simultaneous tracks — Marketing and Technical — running in separate rooms. Marketing leaders, SEO strategists, and content professionals should attend the Marketing Track to understand strategic positioning in AI search. Meanwhile, Technical SEO analysts, developers, and implementation specialists can dive deep into the technical mechanisms in the Technical Track. Many companies send multiple attendees to cover both tracks and share insights afterward.

Who Should Attend

This conference is designed for operators, strategists, and builders — not passive observers. If you're a marketing leader, SEO expert, digital marketer, technical analyst, or business owner concerned about maintaining visibility as search behavior shifts toward AI assistants, you'll find your community here. Past attendees have represented not just commercial enterprises but also academic institutions like the University of California, nonprofits including the Wikimedia Foundation, and diverse organizations like the Church of Latter-Day Saints.

What Makes This Different

GEO Conference deliberately avoids the trade show format. There are no vendor booths, no sales pitches, and no theatrical presentations. Instead, expect actionable insights from real practitioners solving real challenges in AI-driven search. Speakers include Brian Yang from OpenAI, Anfal Siddiqui from Google Gemini, Guy Yalif from Webflow, Matt Hammel from AirOps, and over 15 other experts sharing case studies, research findings, and practical strategies you can implement immediately.

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