Emerce AI Agents - Van Hype naar Impact
Join Emerce in Amsterdam on February 10, 2026 for Emerce AI Agents – Van Hype naar Impact, a full-day program that moves AI Agents from hype to real business value. This in-depth event gathers concrete applications, governance discussions, and practical implementation insights in a compact, high-value format designed for digital decision-makers. Expect a blend of keynote talks, inspiring case studies, knowledge sessions, and hands-on workshops that connect theory with real-world practice. What makes this day special: - A focused, one-day agenda aimed at delivering tangible business outcomes through AI Agents - Clear distinctions between AI Agents and generic chatbots or generative AI tools, with guidance on when and how to deploy in teams and processes - Real-world case studies showing profitable uses, governance considerations, and practical implementation steps - Sessions on governance, ethics, data strategy, and organizational design to support responsible AI deployment - Interactive workshops and peer discussions that help you tackle your own challenges in marketing, operations, and customer experience Format and audience: - A compact, selective day for around 150 digital decision-makers, balancing talks, case studies, and hands-on workshops - Keynotes and expert sessions from pioneers, complemented by legal and governance perspectives - Ample opportunities to network with peers, share experiences, and benchmark against similar organisations Why you should attend: - Move beyond buzzwords and learn how AI Agents deliver measurable value today - Discover proven business cases and strategies to integrate AI Agents into your team and processes - Understand governance, risk, and ethical considerations to govern AI adoption effectively - Walk away with practical steps you can apply to processes, marketing, and customer experience to make them smarter Who should attend: - Senior digital leaders, product managers, IT decision-makers, marketing and operations leads, and startup/scale-up founders exploring AI-driven automation and agent-based workflows Location and date: - Amsterdam, February 10, 2026 (in-person) Registration and further details: - To register or learn more, visit the event page: https://congresagenda.nl/en/event/emerce-ai-agents-van-hype-naar-impact-2 - Find more AI events in [Amsterdam](https://www.createwith.com/cities/amsterdam) - Explore more [automation events](/directory/events?topic=automation) - Network with peers and continue yo
